HELLO 
I AM RAY RUSLI JR.

A young-at-heart data analyst, born in Indonesia and based in Europe, I bring together empathy, humor, and logic with a sharp analytical mindset. I have a passion for data, customers, and products — always grounded in a strong understanding of operations, finance, and what drives real-world results.

 

My career began in fashion retail operations at COS (H&M Group) and Dolce & Gabbana, where I spent over a decade leading international store expansion projects and solving operational challenges across cities like Hong Kong, Seoul, Munich, Milan, and Singapore. These experiences taught me how to lead diverse teams, make data-informed decisions under pressure, and find strategic clarity amid complexity — all of which sparked my deep interest in data analytics.

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In 2023, I joined bdg | better decisions group as a Business Intelligence Consultant, where I designed and implemented Corporate Performance Management (CPM) solutions for clients such as Zalando, REWE, Siemens Energy, and other major players in the energy and utilities sector. My work focused on optimizing reporting and analytics using tools like SQL, Python, Tableau, Jedox, and multidimensional databases — transforming raw data into actionable business insights

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Since early 2025, I’ve been working independently as a Business Development Consultant for

PT. Harapan Kurnia Textile Indonesia, part of my family’s textile group. My current focus is on driving EU market expansion — aligning traditional textile craftsmanship with modern sustainability standards, compliance, and B2B buyer expectations.

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I thrive at the intersection of data and operations, where strategic questions meet practical execution. Whether analyzing complex problems or building bridges between cultures and markets, I’m driven by curiosity, clarity, and the impact of thoughtful decisions.

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Outside of work, I’m a CrossFit enthusiast and passionate world traveler, having explored over 40 countries. You’ll often find me doing burpees, throwing wall balls, and climbing ropes in CrossFit boxes around the globe.